Question 5:
Taking into consideration the amount of successful Hip Hop
magazines there are currently on the market I had to do more than just create a
new look for the magazine this is when I came up with the idea of "The
Box" and "The Box Challenge". "The Box" is a section
of the magazine in which a reader is chosen at random (this is done via a
unique and special selection code found within the magazine. If the reader’s
code matches the winning code they are to get in contact with the magazine to
take part). The reader is given the opportunity to test out and keep any
product being advertised in the magazine and write a short review about it.
They get to directly work with the BeatBox team. "The Box Challenge"
is a section of the magazine in which an artist chosen by the readers takes
part in the "fill it in challenge". This allows readers to be
involved in the creation of an issue as they are picking specifically who they
want to be in the magazine. This also helps the readers know a lot more about
their favourite artists. As well as having sections of the magazine dedicated
to the audience I also used other techniques to attract the audience. For
example I used both male and female models to attract both genders making it
accessible and diverse and not heavily dominated by one group. Other techniques
like language that the audience would be able to understand and connect to more
as this is how they would communicate with those around them on a daily basis.
Also the structure of the interview, I kept simple. Started the interview off
with question that may have been on the readers mind and finished it off with advice
and help so they can reconnect to the artist. Fonts and colour scheme too were
kept simple, what I wanted to portray I did through mainly the images because
in my opinion this is the best way to get a message through, have a strong
image and keep everything else simple so it's not too much to take in. I also
addressed the audience through the actual models in the magazine and what they
wore. If the audience see in the magazine that these people are like them (in
the way they dress, speak etc.) it would have easy for them to connect and see
these people as inspiration. I also mentioned in my magazine social media sites
and a website on which they can find many things like more news, competitions
or a copy of the magazine. Placing no limitations on accessibility of the
magazine and giving them access to more than just what was in the issue of the
magazine by putting it on multiple platforms.
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