Question 2:
My magazine is created for
a wide range of ages who all have one thing is common: Love for Hip Hop. Before
creating my magazine I had to do a lot of background research on the type of
people and ages read these magazines and found that Hip Hop magazines are aimed
at 2 social groups in particular: Those from a working class back ground. This
is because those from a working class background are heavily involved with Hip
Hop and it could be due to many reasons, one of which could be because they can
relate to the artists as I found that most hip hop artist came from a working
class background and worked to earn their fame so instantly those from a
working class background begin to idolise and "copy" these artists. I
start to look at magazines like XXL more in detail to see how they represent their
audience and I found that they did this mostly through:
XXL
Language: XXL throughout the magazine uses a mix of standard
English but mixes it with colloquial language as the audience can relate and
understand this more because that is the way they communicate on a daily basis
with others.
Models: XXL have use strong male and female characters in their
magazine especially those artist who are doing well in the industry currently
as this is more up to date and helps the reader keep on track with the current
Hip Hop world.
Clothing: XXL dressed both the male and female models almost
oppositely. While the male models wear a lot of the types of clothing the male
readers would wear (high tops, snap backs, baggy jeans) they have shown the
female models to be very feminine; Wearing dresses and high heels a more sort
of classic look
Posing: Again like the clothing of the models the posing too
differs majorly. While the male models pose to show a more rough and tough
nature the female models pose to show a more feminine and to some extent a
sexual nature.
Price: XXL have made their magazine £3 - £4
as this is what a person who is from the working class is most likely I pay for
a monthly magazine
When creating my magazine I had to in a way replicate what XXL
have done as it is one of the bestselling music magazines on the market and
explores the elements of Hip Hop so well in its actual magazine. So I decided
to use it as inspiration and decided to follow its "steps" to
represent my audience.
BeatBox
Language: I kept the language of my magazine standard yet
colloquial too as this would help the reader understand it more as this is the
way they speak on a daily basis.
Models: The models I have used for my magazine are those who are
currently doing well in the industry. I found that XXL was very male based so I
switched it around and made the main model a female which I believe makes my
magazine more authentic as I believe the world of hip hop is very patriarchal.
This would also help sales because men would see the female model and would
want to know more about her, see how they can relate and the female readers
would instantly idolise her and would want to find out ways in which they can
be like her.
Clothing: When taking pictures of my model I thought I would be
best if there wouldn't be such a big gap between how men dress and how women
dress. I wanted to bring more of an equal and balanced approach to this so, I
dressed my male model and female models alike. With a few adjustments but more
or less the same edgy look bringing out what I wanted to explore: "the
dark side of hip hop"
Posing: Like wise to the clothing I wanted this area to be alike
too so when taking pictures of my female model I told her to do a lot of the
things I instructed the male model to do. With a few minor changes to create a
little difference.
Price: I want my magazine to be accessible to all, it is a new
magazine so giving it a price of £3.99+
would not have been suitable. Plus I had to keep in mind how much those from a
working class would pay for a magazine.
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