Question 3:
The media institution I believe would distribute my media product
is Dennis publishing. They are known to publish magazines which are based on
publishing magazines on cars, technology, current affairs and lifestyle. They
have not yet published a music magazine which is why I believe they would be
best to publish BeatBox. Dennis publishing is one media institution which is
very good in the field of modern technology and social media sites, they
promote their products heavily using social media sites which would mean that
they would promote BeatBox to a great extent. This would promote sales and give
the magazine the right amount of publicity. It also means that the magazine
would be available on many different platforms and not just in stores, there
would be a copy of it on apps, the Publication website, the magazine’s
websites and other platforms making it is easy to access. BeatBox would be sold
in stores such as WHSmith, Waterstones or just a Corner shop (BeatBox will not be using a sale or return policy) meaning it would
be easily accessible. The version of the magazine on the app and on social
media platforms will allow readers to respond to the article, once again
involving the readers as well as helping the creators of BeatBox work out
exactly what the audience like and dislike in the magazine. This would help in
the process of improving the magazine and would mean that every issue of the
magazine will be different and fit according to what the audience want to see
meaning they are getting what they believe is money’s
worth. To my knowledge, I have not come across magazines that do this which
means BeatBox for sure will be bringing in a revolutionary change to
relationship of the audience and the creators of the magazine. BeatBox would be
a revolutionary product because BeatBox isn't just a music magazine, it's a
product which directly involved its readers (as mentioned), this would mean a
lot of people would take interest in the magazine itself, raising sales which
would lead to success for the publication and the magazine itself.
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