XXL & NME Press Pack

XXL is published by Harris Publications. It is said they publish over 75 other magazines including juicy & dog news. Harris Publications was founded in 1985 by Stanley R. Harris. 

Press pack: 

Here we see basic information about the magazine and a bit about the reader. It is shown to us that the magazine is based mainly for men as 78% of their readers are male. They would use images of female artist in this case (which they do often) to attract sale. 

The chart shows rival magazines and how well XXL is doing against them. Having something like this in a press pack can promote sale too because when an artist or anyone wanting to advertise see this, they would be easily convinced as the chart shows XXL is doing far better than any other magazine on that chart so they are more likely to advertise in XXL. 

XXL have here told us in dept information about their readers. They have divided up the readers into 3 columns: Gender, Ethnicity & Age. This area of the press pack tells me clearly which age, race and gender is buying the most and which is buying the least. Having this helps because if I had never come across an actual hard copy of XXL and I saw this, I would immediately get an idea of what kind of content is included with in the magazine. 

Finally in this bit of the press pack, sections of the magazine both hard copy and online are explained to us. This is a great area of the press pack as, it gives everyone an in depth explanation of how XXL works. 

NME is published by Jo Smalley who was before the publishing director of Nuts and Mousebreaker but was appointed to NME in November of 2013 when sales started to fall. 

Comparing NME to XXL, NME's press pack (as you'll see) has less in depth information. 

Here we have the readers profile. We see that 63% of the readers are men and this does reflect on what they publish as the magazine has a lot of content which is aimed at men. What they have included is reader opinions which is an interesting twist to the press pack as this helps those who are interested in advertising in the magazine get a clearer view of what the magazine has to offer. 

NME have focused their press pack more on advertising rather than giving information about their magazine. As you can see here that they are listing prices and how to get in contact with them. Where as XXL have provided a in depth press pack with sections focusing on different aspects such as reader profile, rivals, demographics etc.